Madras Mandi, a leading fresh produce brand, has announced a significant expansion initiative in the vibrant city of Chennai. With a keen understanding of the market’s demand for quality, affordability, and convenience, Madras Mandi plans to inaugurate 20 new stores across Chennai by the close of 2024. This expansion underscores the brand’s unwavering dedication to offering a personalized shopping experience tailored to the diverse preferences of Chennai’s neighborhoods, aiming to deepen its engagement with local communities.
Prashanth Vasan, CEO of Madras Mandi, shared insights into the brand’s expansion strategy, stating, “Our growth in Chennai goes beyond mere store openings; it’s about integrating ourselves into the fabric of each community, delivering tailored solutions that address our customers’ specific needs. We are committed to fostering enduring relationships with the Chennai community by providing them with fresh, high-quality produce that enhances their daily lives.”
Madras Mandi stands out in the market through its emphasis on unique farm experiences and community-centric events like “Kootanchoru,” which celebrate communal dining and local cuisine, fostering stronger bonds with customers. These initiatives, combined with a focus on offering fresh, premium produce, position Madras Mandi as a frontrunner in Chennai’s fresh produce market.
With a user base exceeding 500,000 and over 500,000 orders fulfilled, Madras Mandi’s growth trajectory underscores its strong market presence and customer trust. The brand’s vision for the future includes a steadfast commitment to quality, sustainability, and waste reduction, reaffirming its dedication to delivering top-notch products to its customers.
The expansion into Chennai represents a pivotal step in Madras Mandi’s overarching growth strategy, reflecting its ambition to establish itself as a household name in fresh produce retailing. As Madras Mandi continues to expand, it remains steadfast in its mission to provide uncompromised quality vegetables, with plans to establish a presence in every neighborhood and eventually expand into Tier 2 cities in the southern region.
About Madras Mandi:
Madras Mandi is a dynamic enterprise based in Chennai, dedicated to revolutionizing the fruit and vegetable industry. With an extensive range of over 250 varieties of fresh produce, Madras Mandi guarantees doorstep delivery within an impressive 12 hours of harvesting. Leveraging tech-enabled supply chain management and procurement systems, the brand has successfully reduced produce wastage to less than 5%, ensuring customers receive the freshest produce. Moreover, Madras Mandi prioritizes the well-being of farmers by advocating ethical practices and fair pricing, thereby nurturing a thriving agricultural community. The brand’s primary objective is to make fresh produce easily accessible to all, with a focus on fair pricing and gratitude towards esteemed farmers.
