Rainmatter, the venture fund backed by Zerodha, has recently injected approximately INR 12 crore ($1.4 million) into foodtech startup TWF Flours. This marks the first institutional funding round for the Noida-based company, which commenced its journey in 2019.
Pranjal Kumar, Cofounder of TWF Flours, shared, “This pre-Series A funding round elevates TWF Flours’ total raised capital to nearly $2 million.” The infusion of funds is earmarked primarily for research and development aimed at enhancing the nutritional profile of flour.
TWF Flours distinguishes itself through innovative milling technology, resulting in superior quality flour that boasts enhanced health benefits and retains higher nutrient levels. The company caters directly to consumers via its website and e-commerce platforms, as well as to hotels and restaurants seeking specialized breads for sandwiches, pizzas, and similar offerings.
“Our customer base has largely grown through word of mouth. Establishments striving for top-tier pizzerias frequently seek us out for premium bread options,” explained Kumar. Competing against imported bread in this segment, TWF Flours offers a cost-effective alternative with comparable taste and quality.
Founded by Pranjal Kumar and his longstanding professional associate Arjun Rungta, both fervent bakers, TWF Flours emerged from their pursuit of crafting superior quality bread in India back in 2016. This vision led to the inception of a specialized flour company, aimed at revolutionizing the baking industry with its commitment to excellence and innovation.
